Briana Bolger
Creative Director / Design Leader

The short version
Award-winning international Creative and Design Director with 20+ years of experience leading teams, building brands, and delivering strategic creative across industries from nightlife to health and wellness. Known for mixing clear thinking with bold ideas, and using emerging tools like AI not to replace creativity, but to accelerate and amplify it. Collaborative, fast-moving, and relentlessly curious.

Experience

CYPERFECTION – Head of Creative
2019–Present | Ludwigshafen, Germany

• Lead brand evolution, global design strategy, and rollout for life science and health clients across multiple markets

• Direct cross-functional teams to deliver digital-first campaigns, while ensuring offline activations align with strategic goals

• Drive adoption of AI-assisted creative tools to prototype, pitch, and refine concepts quickly without sacrificing quality

• Collaborate with leadership, developers, strategists, and clients to ensure design excellence with business impact

PINK CARROTS – Creative Director
2015–2019 | Frankfurt, Germany

• Built and mentored a growing creative department, doubling team size during tenure

• Led integrated campaigns across print, digital, trade, and guerrilla channels with a focus on health and wellness

• Helped reimagine traditional pharma and wellness messaging to feel human, emotional, and culturally relevant

• Won multiple awards for creativity and effectiveness across regional and international shows

GEOMETRY GLOBAL (now VMLY&R) – Senior Creative / Brand Activation
2013–2015 | Frankfurt, Germany

• Concepted and executed brand activations, social content, and interactive experiences for clients like VisitScotland, Leica, and Emirates

• Created unconventional work including branded vehicles, street campaigns, and virtual games

LEO BURNETT FRANKFURT – Creative Director
2009–2012 | Frankfurt, Germany

• Oversaw brand activation for Philip Morris in Germany, Austria, and Switzerland

• Directed visual identity development, in-store communication, and promotional campaigns

LEO BURNETT KYIV – Creative Director
2007–2009 | Kyiv, Ukraine

• Led the agency to "Agency of the Year" twice by winning major new business and growing creative output across Eastern Europe

• Focused on FMCG, from TVCs to in-store and OOH, for brands in Ukraine, Romania, Georgia, and Moldova

• Doubled the size of the creative team through strong leadership and results

LEO BURNETT CHICAGO – VP, Associate Creative Director
2002–2007 | Chicago, USA

• Created large-scale brand experiences, non-traditional activations, and campaign design for Marlboro, Samsung, Altoids, and McDonald’s

• Helped rebrand Marlboro through a massive multi-city celebration and launched a branded record label (yes, really)

UPSHOT! – Senior Art Director
2000–2001 | New York & Chicago, USA

• Led promotional concept and design work for Diageo, Coca-Cola, and Ford

• Developed seasonal in-store displays and special-edition packaging and labels

Education
Columbia College Chicago
Concentration in Design and Fine Art

Expertise
Brand Strategy • Campaign Development • Creative Leadership • Health & Wellness Communication • Brand Identity • Rapid Prototyping • AI Tools in Creative Work • Cross-Channel Engagement • Packaging & Retail Design • Social Media • Team Growth & Mentorship • Presentation & Pitching

Love
HiFi: Human intelligence + artificial intelligence
LoFi: Screen printing, stencils, and wheat paste

Languages
English: Native
German: Professional Working Proficiency