Don’t let good food go bad.

Foodsharing is German non-profit, that matches people with too much food to people who don’t have enough food. Simple, right? So we wanted to come up with a concept that would get the attention of those who might be tossing that extra veg, or feeling bad when their eggs were too old.

Our campaign played mostly on social media, and was reinforced at select grocery stores where street teams handed out branded shopping bags with postcards in them, as people were heading in.