hr1 Hessen
When Hessen radio station hr1 came to us needing a campaign - fast - that announced they were going to start playing blocks of 80s music, I thought it was, like, totally awesome.
So we came up with an idea, got a shoot together and had the campaign on air faster than you can get a Delorean up to 88mph.
This rad project spanned print, out of home, and digital channels, even including a banner where our aerobics star would dance when the station was playing 80s music, and just hang out when it wasn’t.
Campaign concept / Art Direction & Design