Making caring for your vulva as natural as having one.

In Germany (like lots of other places) it’s pretty normal for women to use the same cleansers on their arms, legs and everything in between. Honestly, I didn’t know either. But when we were pitching, this product made me not only a believer, but also a loud activist for using intimate body wash. And we wanted to pass that on. The client loved our passion, and we got the job. Our campaign showing women of all ages talking about using intimate body wash as the norm - without being judgy or embarrassed or treating it or like a big deal at all, was a big deal for a lot of women.