Taste the world

Emirates wanted to make Germany hungry to travel, so we found an idea that was just the ticket. We worked with ice cream wizards to create flavours that perfectly matched each destination, then dispatched a specially designed ice cream truck to Munich, Düsseldorf, Frankfurt and Hamburg. Each city had a pop-up event that gave people a taste of the destinations that Emirates flies to, and had a special instagram areas where people could share their favourite flavours - and give them inspiration to book their next adventure.